Above is the leaflet which i'm currently producing to with the boxing gloves packaging i'm producing. After a talk with Lorenzo i've come to realise the importance of tone of voice within design. For some strange reason its taken this long to realise that throughout all of my design the same emotions, feelings and message have to work throughout to communicate appropriately to the targetted audience. For example the above illustrations are fun but angry and trying to convey letting out built up anger however the type i've chosen doesnt do this at all, its relaxed and quite formal. Put together this design doesnt work. I need to re think the layout and type im using in this brief to make sure the tone of voice works throughout.